An innovative evolution of Comics
M2’s Macroverse platform honors the rich history and art form of comics and graphic novels while fully embracing the narrative opportunities of a digital first creative process, new distribution methodologies, and an always connected audience.
Macroverse employs a unique tap-through storytelling technique to create a depth and life within sequential, image based storytelling, only possible in a digital format. This provides an open canvas for creators to experiment and push the boundaries of how comics’ storytelling works, looks, feels and how the viewer interacts with the content.
Connecting this with multiple content types such as animation and game mechanics opens the door to additional exciting opportunities for audience engagement.
Digital. Mobile. Social.
Branded content engagement for all
Unique, original content conceived to take advantage of digital media’s infinite canvas opens a universe of storytelling possibilities.
Crafted for consumption on mobile devices, Macroverse content caters directly to modern audiences’ desire for ongoing access to quality content. Bite sized episodes, coupled with addictive narratives, creates both accessibility and binge-ability.
Creator and user profiles, story and series notifications, gamification concepts, behind the scenes access and integrated social sharing facilitate fan-based interactions that drives new user engagement and an ongoing ecosystem of discovery.
IP Built 'Bottom Up'
CREATE A UNIVERSE AND AN AUDIENCE
M2’s approach to developing IP follows the ‘Bottom Up’ approach that has proven so successful for franchises like the Marvel Cinematic Universe, Game of Thrones and The Walking Dead.
Establishing IP in an affordable, compelling format provides opportunities to engage with and build an audience over time. Those early devotees are the foundation upon which the IP will bridge into additional media, expand to broader and larger platforms and convert additional, casual users or customers into die hard fans.
This cycle of engagement, fandom and expansion provides a low risk, high reward opportunity to experiment and take the creative chances that can lead to the next great IP franchises.